Joyus Vision & Branding Workshop
I have over 10 years of experience as a designer, I have worked as a consultant and as an in-house designer.
In my consultant capacity I have helped start-ups (Joyus, Polyvore, Hautelook...) and Fortune 500s (Intuit, eBay, the North Face) alike to bring their vision to life, balancing innovation with execution.
Before that, I led a number of high profile strategy projects at eBay where, working with the executive team, I introduced the discipline of vision-typing.
I strive to design engaging systems that lead interaction without belying common sense.
Empathy and omnivorous curiosity about the world are my sources of inspiration.
I have always craved for mental exaltation and I’m on an endless quest for knowledge (the more obscure and apparently useless, the better).
I have enjoyed my 15 seconds of fame in the blogosphere with my “Electric Cinderella” project, apparently there are a lot of women out there who would enjoy a pair of transparent stun gun shoes ;)
My wearable innovation projects have been featured in AIGA’s 2003 list of best student projects and in exhibitions around the world (Turin, London, Perth, Amsterdam, Los Angeles, Las Vegas).
What’s my job?
Helping you achieve your business goals
by best engaging the user’s mind and senses.
I like nonsense, it wakes up the brain cells.