About me

Dreaming to be a medieval sleuth hunting for ancient manuscripts I often marvel at ending up spinning gold from straw in Silicon Valley.

Experience

Over fifteen years
start-up and consulting

I have over 15 years of experience as a product leader, I have joined two early stage start-ups, worked as a consultant and as an in-house designer.

In my consultant capacity I have helped start-ups (Joyus, Polyvore, Hautelook...) and Fortune 500s (Intuit, eBay, the North Face) alike to bring their vision to life, balancing innovation with execution.

Before that, I led a number of high profile strategy projects at eBay where, working with the executive team, I introduced the discipline of vision-typing.

Design Praxis & Passion

Systems are my bread,
beauty is my butter.

I strive to design engaging systems that lead interaction without belying common sense.

Empathy and omnivorous curiosity about the world are my sources of inspiration.

I have always craved for mental exaltation and I’m on an endless quest for knowledge (the more obscure and apparently useless, the better).

15 seconds of fame

Stun gun shoes
anyone? :-)

I have enjoyed my 15 seconds of fame in the blogosphere with my “Electric Cinderella” project, apparently there are a lot of women out there who would enjoy a pair of transparent stun gun shoes ;)

My wearable innovation projects have been featured in AIGA’s 2003 list of best student projects and in exhibitions around the world (Turin, London, Perth, Amsterdam, Los Angeles, Las Vegas).

Specialties

I am a creative thinker and an avid problem solver, my mind can rest only when all the pieces fall in the right place.

Vision

Brand & Strategy

Product Logic

System & UX Design

What’s my job?
Helping you achieve your business goals by best engaging the user’s mind and senses.

Portfolio

I’m a big picture person that enjoys hands on tinkering. My experience extends from web to mobile applications, from healthcare to finance, from e-commerce to fashion.

I like nonsense, it wakes up the mind.

Contact

Say hello or drop me a line if you have an interesting job you want me to consider.